Thursday, 10 January 2013

Birchbox comes to the UK

Ok guys, I just had to share this with you.  Birchbox is a beauty and lifestyle box over in the US, and as of this month (Jan 2013) they are launching here in the UK!!!!!  How amazing is that?  Here's some details that I've taken from their press release for you to read :)

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"Birchbox has built a dedicated following in the U.S. with its highly customised ‘try, learn, buy’ method. Birchbox’s unique approach goes deeper to satisfy the tastes of discerning consumers looking to find hot new trends, up-and-coming brands and access to exclusive events and insider tips.


Every month, UK Birchbox members will receive a personalised box filled with a curated selection of beauty and lifestyle treats, including makeup, skincare, haircare and lifestyle extras.  January Birchbox offerings include products from brands such as Fresh, KMS, Wei, Wild, Tea Pigs, Taaj, Révérence de Bastien and I Coloniali.

Customers will have the opportunity to discover products from Birchbox’s 400 global brand partners in subsequent boxes. Birchbox also provides top prestige beauty and lifestyle brands alongside new monthly discoveries with brands such as Laura Mercier, Kiehl’s, Benefit, Stila and Yves Saint Laurent available with the site allowing consumers to buy full-sized versions of the products they love.

“The Birchbox experience goes far beyond the box,” said Katia Beauchamp, Co- Founder and Co-CEO, Birchbox. “We use technology to provide consumers with acustomised, discovery experience. It deepens their engagement with brands and products, pairing a real world product trial with rich editorial content and a robust e-commerce shop so they can easily transact. We are dedicated to the delight of
discovery and working with our brand partners to achieve their goals.”

Further plans for Birchbox UK in 2013 include London Fashion Week collaborations and engaging consumer beauty events.

Birchbox: £10.00 + P&P monthly subscription
www.birchbox.co.uk


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I've been looking for a new box to try, and I think I've found it!!! YAY!





This months big pixi3 advertiser is the lovely Angelica from One Little Vice - be sure to head over to check out her beautiful blog <3

 
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