Wednesday, 23 October 2013

Elf comes to Cardiff

Most bloggers aren't a stranger to the budget makeup brand Elf (Eyes, Lips, Face).  With cute packaging reminiscent of NARS and good quality cheap makeup brushes, Elf have firmly made a name for themselves.

The British arm of Elf is run by Distribeauty which is based here in Wales (Swansea) since 2007, and the best bit is they're opening the first ever European shop here in Cardiff!  This makes me very excited!

Quoted in the press release "The store has undergone an extensive refurbishment, including the creation of a boutique area for make-up enthusiasts to experiment with a range of 600 cosmetics and beauty tools. Starting from as little as £1.50, the products aim to bring affordable, quality make-up to the masses.

Also boasting a brand new multi-media studio, the store is set to be a central hub for social media activity and by the end of this year, Distribeauty are planning to create an exclusive web TV channel streamed live from the store, designed to engage with its existing 1.5 million social media fan base and beyond."

The store is opening on the 24th October in the Royal Arcade just off St Marys St, they'll be open from 9:30 - 6pm Monday - Saturday, and 11:00 - 5pm on Sunday's.

This months Bigest-Pixi3 advertiser is the lovely Jess from Coffee Cosmetics



  1. really like the sound of that web channel, exciting stuff!

  2. I am so excited for this! The store looks amazing.


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