The latest Benefit product to be getting lots of hype, partly due to an innovative release, is their new mascara, Rollerlash. The launch was in association with Elle magazine - they had small, sample size mascaras with each one, ahead of it being available to purchase.
As you can see from the pictures, it's a fantastic mascara, my lashes have more volume, are longer and more defined - what a difference between no coats and two coats! The formula really reminds me of They're Real - the way I can tell, with They're Real, if I wear it on top and bottom lashes, and squish my eyes together, my lashes almost stick together for a second, and it happens with this one too. The way it's different is in the brush, it's smaller rubbery bristles and curved on one side to fit around the lashes well.
If you're not careful, it is easy to apply too much of the product, resulting in very thick lashes, it's not a look I like on me, so I'm careful not to apply too much product - so remember, less is more when it comes to this :)
I do prefer this to They're Real, I'm not sure if it's my imagination, but I do find it easier to remove (They're Real is seriously stubborn to take off!), I'm definitely a fan of this mascara, I like the wand, I like the formula, and I LOVE the lashes it gives me - just look at my lashes in the two coats pic, they look fab and not over done, well done Benefit!